Using Google Analytics 4 reports to grow your business with digital marketing
A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it's likely that Google Analytics 3 or Universal Analytics (UA), whatever you call...
View ArticleFirst Look – Using Threads for Marketing
What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve... It feels like 2008, as I said in my first post on Threads... Since I'll be...
View ArticleExample – How to structure an AI for marketing governance policy
Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many...
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